Loyalty Essay Example | Topics and Well Written Essays - 250 words - 1

Loyalty - Essay ExampleCustomers are exposed to numerous brands every day moreover they choose the ones that our trustworthy. Brands need to work hard in order to grab customers help and to become their favorite. If it is successful in delivering the promises customers will automatically become loyal. Halliburton & Poenaru (2011) state that building trust among customers takes sentence and requires emotional and rational bonds to keep it strong for the future. Companies can safe-guard themselves in unstable situations (recession) if they are able to leave strong links with customers. No matter how risky the economic conditions are loyal customers would not gag law buying these brands.However, some customers are easily distracted by prices and promotional offers and continuously switch their preferences. Their direct of loyalty is seasonal and changes according to promotional campaigns. Such customers cannot be controlled. They can only be attracted use innovative offers. Compa nies should reinforce the importance of their brands or services so that customers do not deviate towards new(prenominal) products.Halliburton. C & Poenaru. A, 2011, The Role of Trust in Customer Relationships, Discussion Paper by ESCP Europe credit line School, Accessed online on 15th May, 2014,